This body of work brings together a series of two event highlight recaps and short-form promotional videos created in collaboration with the Squamish Arts Council. The focus was on capturing the energy of live arts programming while creating flexible content designed to support event promotion across social platforms.
🎥 Roles: Cinematography, Editing
📍 Location: Squamish, BC
📍 Location: Squamish, BC
Event Recaps
Two highlight videos capture the full scope of multi-day arts events. These pieces act as both documentation and celebration, extending the life of each event beyond the festival window.
Short-Form Event Promotion
These videos help build momentum before events while reinforcing the organization’s role as a connector within the local arts community.
The short-form ads were built with performance in mind.
A 15-second Oceanfront ad delivered strong results over a five-day run, achieving high engagement at a significantly lower cost per click than typical Meta benchmarks.
A longer Big Weekend reel supported broader awareness across a longer campaign window, helping drive continued interest leading up to the event.
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