Content creation with Ground Up Climbing Centre focuses on creating flexible, repeatable content built for both social media and long-term use. Our role was to produce Instagram reels and a curated stock photo library that could be reused across platforms, helping the gym show up consistently while maintaining an authentic, community-first feel. The result is a mix of engaging short-form video and versatile imagery that supports event promotion, education, brand personality, and day-to-day marketing.
🎥 Roles: Cinematography, Photography, Editing
📍 Location: Squamish, BC
📍 Location: Squamish, BC
Reels
A mix of educational, cinematic, and playful content designed to perform on social.
Event Promo
Narrative-driven storytelling that blends humour, romance, and gym culture, designed to drive awareness and event sign-ups.
Event Recap
Fast-paced coverage that showcases turnout, atmosphere, and community engagement.
Talking Head
Staff-led content that humanizes the brand and builds familiarity with the team.
Comedic Reel
Light, shareable content that increases reach and strengthens brand personality.
Routesetting Highlight
Behind-the-scenes content that demonstrates expertise and care in the climbing experience.
A Versatile Stock Library for Ongoing Use
High-quality imagery captured once and used across social, web, and marketing.
